Biography

Growing up as the daughter of a military family, Tabitha lived in more than ten places before graduating high school — from California and New York to Germany and Greece. That early exposure to constant change shaped her into someone who doesn't just tolerate uncertainty but thrives in it. It's a quality that serves her well in transformation work, where the ability to adapt and help others navigate change is essential.

Tabitha's journey into customer experience began at Xerox during one of its most challenging periods. There, she discovered that capturing actionable customer feedback wasn't just about data collection — it was about helping businesses see through their customers' eyes and act on what they learned. She also learned a lesson she carries to this day: you have to bring people along on the entire journey, not just present recommendations and expect buy-in.

Since then, she has held executive CX roles at some of the world's most recognizable technology companies: Chief Customer Officer at Ericsson, VP of Customer Experience at SAP Concur, Global Head of Customer Experience at Hitachi, and Managing Director of Customer Insights at Citrix. At each organization, Tabitha built comprehensive CX functions from the ground up — assembling teams, establishing governance frameworks, and creating the kind of customer-centric culture that delivers sustainable results.

What drives her isn't titles or accolades — it's making a difference. Whether advising a startup CEO, coaching a CX leader through a challenging initiative, or helping a global enterprise redesign its customer journey, her measure of success is the same: Did we create real value for customers, employees, and the business?

She is a founding member and Past Board Chair of the Customer Experience Professionals Association (CXPA), a Stanford-trained design thinker, and a Six Sigma Green Belt. Tabitha has been recognized as a CX Leader of the Year finalist and is frequently invited to speak at global conferences and on leading industry podcasts.

Outside of work, Tabitha is a devoted learner — whether that's mastering Argentine Tango with her husband of over thirty years, or learning French alongside her daughter so the family can practice together. That same curiosity and commitment to growth shows up in everything she does.